James is a passionate man, who is very clear why he has chosen to produce only Tempranillo wine. He is in search of perfection, not mass production. He firmly believes that, to make a good wine, we must start with high quality fruit, that is why vineyard floor management is of the utmost importance. He has refined the soil of his vineyard by introducing vermicomposting and following rigorous natural, microbial, organic and sustainable practices.

"I'm not here just to make money, I'm here to personally perfect the art of winemaking," says James,​ who is an alumnus of La Escuelita de Vino in El Porvenir, where he learned the basics of winemaking. One of his passions is to impart his knowledge about vineyard management and wine production during the vertical tastings offered at Trevista and to turn his 'students' into lovers of red wine, especially TEMPRANILLO wine.